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Branding
The art of differentiation
Challenge
- Existing branded materials lacked a unified conceptual theme and did not highlight the product’s differentiating features
- Consequently, they were not being used by countries ex-US, leading to inconsistent promotion, messaging, and a weak global presence
Solution
- Develop a memorable, creative concept deeply rooted in emotional benefits for customers and the patients they treat
- Reinforce the concept with original 3-D graphics and messaging focused on unique product characteristics and supporting data
- Create modular, formatted sales tools providing countries flexibility to tailor the materials to their specific needs
- Initiate global roll out of the materials via regional web casts to foster a partnership approach, create enthusiasm, and motivate uptake
Challenge
- Pet owner skepticism regarding the safety of vaccines has led to declining rates of vaccinations, putting dogs and cats at risk for diseases
Solution
- Create an awareness campaign that educates pet owners about disease risk and dispels myths
- Promote vaccine safety with a strong conceptual theme and bold graphics
- Generate a strong call to action to vaccinate
