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Branding.
The art of differentiation.
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Challenge
- Existing branded materials lacked a unified conceptual theme and did not highlight the product’s differentiating features
- Consequently, they were not being used by countries ex-US, leading to inconsistent promotion, messaging, and a weak global presence
Solution
- Develop a memorable, creative concept deeply rooted in emotional benefits for customers and the patients they treat
- Reinforce the concept with original 3-D graphics and messaging focused on unique product characteristics and supporting data
- Create modular, formatted sales tools providing countries flexibility to tailor the materials to their specific needs
- Initiate global roll out of the materials via regional web casts to foster a partnership approach, create enthusiasm, and motivate uptake
Challenge
- Pet owner skepticism regarding the safety of vaccines has led to declining rates of vaccinations, putting dogs and cats at risk for diseases
Solution
- Create an awareness campaign that educates pet owners about disease risk and dispels myths
- Promote vaccine safety with a strong conceptual theme and bold graphics
- Generate a strong call to action to vaccinate
Challenge
- Consumers are inundated with options for their insurance needs; large companies encourage consumers to obtain insurance online
Solution
- Educate consumers about how insurance brokers work on their behalf
- Create a unique identity for the broker’s agency and differentiate it from the competition via personalized messaging and ownable branding
- Develop memorable creative campaign that emotionally connects with consumers
Challenge
- With the constraints of a company’s existing branding, how do sales representatives stand out from the crowd?
Solution
- Develop a unique voice for one brand/representative while maintaining a synergy of branding elements (color, logo, design) with partner brand
- Create a personalized logo and conceptual theme for the sales representative that is unified with the parent company
- Differentiate as well as elevate the strategic partnership
