A small biotechnology company with a unique technology derived from a natural source for wound healing needed a grand entrance into the marketplace. We started by developing a memorable corporate logo and conceptual “Healing Power of Nature” platform to leverage the integration of science and nature as a transformative, healing force. Next came new product logos and a “family” branding strategy to deliver cohesive product benefits, which were leveraged into various sales tools to help the field force make traction with target physicians. All followed by product and consumer videos featuring original illustrations and animations and the development of an all-new, modern website.
HCP Sales Piece
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