Challenge

  • Existing branded materials lacked a unified conceptual theme and did not highlight the product’s differentiating features
  • Consequently, they were not being used by countries ex-US, leading to inconsistent promotion, messaging, and a weak global presence

Solution

  • Develop a memorable, creative concept deeply rooted in emotional benefits for customers and the patients they treat
  • Reinforce the concept with original 3-D graphics and messaging focused on unique product characteristics and supporting data
  • Create modular, formatted sales tools providing countries flexibility to tailor the materials to their specific needs
  • Initiate global roll out of the materials via regional web casts to foster a partnership approach, create enthusiasm, and motivate uptake